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Warner Bros. Discovery’s US Networks Group, which includes popular brands such as Discovery, Food Network, HGTV, and Investigation Discovery, closed out the first quarter of 2023 with six of its networks ranked among the top 10 in cable. These networks collectively attracted more than 128 million viewers on average each month, and one-third of all Adults 25-54 and Adults 18-49 who watched cable during prime. During that period, WBD’s US Networks Group had an average share of viewing above 50% among Adults 18-49 across ad-supported cable during primetime, driven by popular shows such as Men’s 2023 NCAA Tournament (TNT, TBS, and truTV), Gold Rush (Discovery), Tournament of Champions (Food Network), My Lottery Dream Home (HGTV), and 90 Day Fiancé: The Other Way (TLC).
Furthermore, the passionate fan base of these networks helped them deliver eight of the top 10 highest-rated unscripted freshman or limited series in primetime so far this year, including 90 Day Fiancé: Happily Ever After? Tell All: No Limits (TLC), Jared From Subway: Catching a Monster (ID), MILF Manor (TLC), Down Home Fab (HGTV), Naked and Afraid: Solo (Discovery), The Playboy Murders (ID), Death by Fame (ID), and Superchef Grudge Match (Food Network).
Commenting on the success, Kathleen Finch, Chairman and Chief Content officer, US Networks Group, Warner Bros. Discovery, said, “Our content creators know what fans want to watch, so we deliver great content that continues to attract the lion’s share of the viewing audience every night of the week.”
Other highlights from WBD’s US Networks Group include Adult Swim ranking among the top 5 cable networks among Adults 18-49 and Adults 18-34, with American Dad ranking as a top 5 acquired series in prime among Adults 18-49. Discovery Channel landed three of the top 10 unscripted cable series in prime among Men 25-54, while Food Network’s Tournament of Champions is on track to deliver its highest-rated season among Adults 25-54. HGTV ranked as a top 10 non-news/sports cable network among Adults 25-54 and a top 5 non-news/sports cable network among Women 25-54 every day of the week in prime and total day, and ID ranked as the #4 cable network among Women 25-54 and Women 18-49 in total day.
Overall, WBD owns the most coveted and powerful portfolio of network brands in cable and is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film, and streaming.
