The Collaboration Between Lanvin and Future
Siddhartha Shukla, deputy general manager of Lanvin, revealed that the partnership between the iconic fashion house and Atlanta-based rapper Future came about organically. Future had expressed a genuine interest in Lanvin’s designs, which sparked the collaboration. In an interview with WWD, Shukla described Future as one of the most important and influential musicians, producers, and artists globally. He also emphasized the sociocultural resonance of Future’s role in inaugurating Lanvin Lab.
Lanvin’s History and Connection to the World of Music
The collaboration with Future aligns perfectly with Lanvin’s rich history. The fashion house was founded by Jeanne Lanvin, who was renowned as an arbiter of culture. Jeanne Lanvin surrounded herself with various forms of artists in her inner circle. Her daughter and muse, Marguerite, was a musician who further inspired the fashion house’s ties to the world of music. Future, being an immensely successful and prolific artist himself, is the ideal candidate to carry on Lanvin’s longstanding passion for music.