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Mumbai to host inaugural beauty and lifestyle festival.

Mumbai to host inaugural beauty and lifestyle festival.

Nykaa and Book My Show Collaborate for India’s First Beauty and Lifestyle Festival: Nykaaland

Omnichannel consumer tech company Nykaa has partnered with Book My Show to organize the first-ever beauty and lifestyle festival in India. Named Nykaaland, this two-day event will take place in Mumbai on November 5 and 6 at the prestigious Royal Western India Turf Club in Mahalaxmi Racecourse.

An Extravaganza of Beauty and Lifestyle

This inaugural festival promises to be a grand affair, with the participation of leading makeup brands, makeup artists, entrepreneurs, dermatologists, beauty experts, and content creators. It is a unique gathering that aims to celebrate diversity, inspire creativity, and redefine the beauty landscape in India.

Experiences and Offerings

Nykaaland is all set to mesmerize attendees with a wide range of experiences and offerings. The debut edition of the festival has curated a collection of unique events that will leave an indelible mark on the beauty and fashion world. It will give millions of consumers the opportunity to access both local and international beauty and fashion brands, as well as talented artists. The festival aims to become a milestone in the beauty industry, transforming the way people indulge in beauty and lifestyle.

An Impressive Lineup of Brands

Nykaaland features an impressive lineup of luxury brands from around the world. Attendees will have the chance to explore products from renowned companies such as Charlotte Tilbury, Murad, Huda Beauty, MAC, Benefit Cosmetics, Pat McGrath, Clinique, and more. Additionally, domestic and drugstore brands like Lakmé, Dove, Maybelline, L’Oréal Paris, L’Oréal Professionnel, Sol De Janeiro, and Anomaly will also be present, offering a diverse array of choices.

The Vision of Nykaa Beauty

Anchit Nayar, the Nykaa Beauty Executive Director, commented on the upcoming event, stating, “Through our decade-long journey in India’s beauty and lifestyle industry, Nykaa has continuously transformed the landscape by introducing innovative beauty concepts and renowned global brands. Nykaaland perfectly embodies our vision to explore the highest realms of experiential lifestyle retail. It brings together consumers, creators, and communities to celebrate extraordinary brands and experiences.”

In Conclusion

The collaboration between Nykaa and Book My Show has brought forth an extraordinary event that is set to revolutionize the way people perceive beauty and lifestyle in India. Nykaaland promises a truly immersive experience for attendees, with its stellar lineup of brands, renowned artists, and unique events. This festival is not just about beauty; it is about celebrating diversity, creativity, and the power of community.

(With ANI inputs)


About Althea Kim

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