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The world of in-room hotel entertainment is undergoing a technological revolution, with hotels investing in new features to enhance the guest experience. One major trend is the integration of voice-controlled technologies, such as Amazon Alexa or Google Home, allowing guests to control various aspects of their rooms using voice commands. Hotels are also incorporating augmented reality (AR) technology to provide interactive maps, historical information, and virtual concierge services through guests’ smartphones or dedicated AR devices. Some hotels are even experimenting with virtual reality (VR), providing immersive experiences like virtual tours or wellness sessions. Personalized content and recommendations based on guest preferences are also becoming increasingly common, thanks to data analytics and AI algorithms. Mobile phones are expected to play a larger role in in-room entertainment features, with guests preferring to control their room settings and entertainment using their smartphones. IHG Hotels & Resorts has recently launched AirPlay, allowing guests to seamlessly share content from their iPhone or iPad to their guest room TV. The future of in-room hotel entertainment is promising, with further advancements in VR, wearable technology, and potentially holographic displays to create unforgettable and immersive experiences. However, these advancements may take time to fully materialize and will depend on the available budget of hotels.
