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The Growing OTT Industry in MENA
The OTT (over-the-top) industry in the Middle East and North Africa (MENA) region is experiencing significant changes as various video streaming services enter the market with diverse content libraries.
The Promising Saudi OTT Video Market
The Saudi OTT video market, which is expected to nearly double its current value in the next five years, holds great potential for growth. User penetration in Saudi Arabia has already reached 41.8 percent in 2023, surpassing the average of around 25 percent for the Gulf Cooperation Council (GCC) countries.
The Need for Evolvement in the OTT Landscape
The potential growth of the Saudi OTT video market is closely tied to the evolution of the OTT landscape, particularly in terms of the range of content available and the overall viewing experience. Meeting viewers’ expectations in these areas is crucial for maximizing the market’s potential.
Intigral’s Commitment to Digital Entertainment
Intigral, a leading digital entertainment provider, is positioning itself as a comprehensive digital entertainment destination by enriching its content offerings and enhancing the end-to-end viewing experience. It aims to support the goals of Saudi Vision 2030 by delivering localized content that reflects the Kingdom’s culture and improves the quality of life.
Partnership with Bedaya TV
Intigral has recently partnered with Bedaya TV, a social TV channel, to offer culturally relevant content and promote local culture and talent in the entertainment industry. Through this collaboration, Intigral aims to expand its content library, resonate with viewers in Saudi Arabia and beyond, and accelerate the growth of local content creators.
Supporting Local Content Creators
Peter Mrkic, Intigral’s VP of Commercial, believes that collaborating with Saudi content creators will help promote local culture and talent through Intigral’s wide distribution network and audience reach. By providing Bedaya TV’s unique productions and shows on its platform, Intigral offers consumers access to content with cultural relevance, along with a diverse lineup of video-on-demand (VoD) titles and live channels from around the world.
Enhancing the Entertainment Experience
Intigral’s strategy is centered around providing frictionless customer experiences and addressing common pain points in today’s OTT experience. The company’s seamless and engaging platforms reduce the burden of managing multiple subscriptions by offering a master aggregator approach, bringing together a broad range of VoD and linear TV content from multiple sources in one platform. This platform is accessible on any device and provides an advanced recommendation engine to enhance the user experience.
A New Era of Successful Partnerships
As the digital entertainment landscape continues to grow, Intigral is taking a leading role in forming successful partnerships that leverage local resources. It aims to provide a feature-rich OTT service that embraces cultural expression, empowers local talent, and contributes to a thriving entertainment ecosystem.
