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Competition in the Arab fashion market is increasing as big-name brands develop more modest clothing lines to cater to Muslim women. The push to offer more options during Ramadan, a high-end celebratory month, has seen international brands such as Zara, H&M, and Dolce & Gabbana develop ranges for the traditionally modest apparel. The trend reflects the growing influence of Middle Eastern fashion bloggers, who have become a vital resource for Arab women keen on staying in touch with the latest trends. The rapid growth of the Muslim population is also driving brands to tailor their offerings to the needs of Muslim consumers, making a strong business case for large brands to gain new clients from the growing demographic.
