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A Weekly Roundup of Newsworthy Sports Industry Press Releases
New York, July 28, 2023 /PRNewswire/ — PR Newswire publishes thousands of press releases each week, making it challenging for journalists to stay on top of the latest news in the sports industry. To assist in keeping journalists informed, here is a roundup of some of the most newsworthy and popular press releases from the week.
PepsiCo Announces Expanded Partnership with the Southwestern Athletic Conference
PepsiCo has announced its largest partnership to date with the Southwestern Athletic Conference (SWAC), doubling its investment in Historically Black Colleges and Universities (HBCUs). The partnership aims to connect with HBCUs and provide valuable career development opportunities for students. Kent Montgomery, Senior Vice President at PepsiCo, expressed excitement about elevating the culture and engaging with fans through this partnership.
Team USA Invites Fans to Support America’s Olympians and Paralympians
To celebrate one year until the Olympic and Paralympic Games in Paris 2024, Team USA is inviting fans to join in on the tradition of commemorating the Games experience with a tattoo. Fans can sign up for a chance to win a custom, Team USA-inspired tattoo from July 26 to Aug. 31.
adidas Welcomes Messi to Inter Miami CF in Major League Soccer
adidas has rolled out a special welcome for soccer legend Lionel Messi as he makes his debut with Inter Miami CF in Major League Soccer. The partnership between adidas and Messi aims to celebrate this historic moment for soccer in the United States.
Frito-Lay Extends Support for Girls in Soccer
Frito-Lay’s ‘All-In with Frito-Lay’ initiative, established in 2022, has committed $1 million over three years to increase equity in soccer. Their recent donation to the Women’s Sports Foundation (WSF) will help provide increased access and opportunity for 50,000 girls across the United States, including programming for 8,000 actively playing soccer.
Garmin Opens Firstbeat Analytics Lab
Garmin has announced the opening of its Firstbeat Analytics Lab, a fitness lab and testing facility designed to help athletes achieve their goals with science-backed confidence. The lab utilizes Firstbeat Analytics to provide athletes with valuable insights and personalized training recommendations.
Chelsea Partners with The St. James for Youth Soccer Academy
Starting this summer, The St. James will collaborate with Chelsea Football Club to deliver elite youth soccer programming, training, and clinics in the United States. The program will be led by professional Chelsea FC coaching staff members.
Upper Deck Signs Exclusive Autograph Trading Card Deal with Connor Bedard
Upper Deck has announced an exclusive autograph trading card deal with Connor Bedard, who was the number one NHL draft pick. Upper Deck plans to capture Bedard’s iconic moments on the ice and immortalize them exclusively on trading cards.
Statement from Tanya and Dan Snyder on the Sale of the Washington Commanders
After nearly 25 years of stewardship, Tanya and Dan Snyder have completed the sale of the Washington Commanders. The Snyders express their gratitude for the privilege of being stewards of this historic organization and echo Dan’s sentiment from when they purchased the team – that he is a fan first and foremost.
MTN DEW® Continues Support for Diverse Gamers with Esports Tournament
The MTN DEW Real Change Challenge esports tournament will continue to support HBCU student gamers. The tournament will feature Mortal Kombat 1, the latest installment in the renowned Mortal Kombat videogame franchise, and is aimed at increasing representation in esports and gaming.
Heineken® Launches Creative Campaign Promoting Responsible Driving
Heineken® has launched a global creative campaign called “When You Drive, Never Drink,” featuring Formula 1® World Champion and Heineken® 0.0 Ambassador, Max Verstappen. The campaign emphasizes the importance of making responsible decisions when it comes to drinking and driving.
For more sports-related press releases, visit PR Newswire’s website and follow @PRNsports on Twitter for the latest updates.
In addition to these press releases, several earnings reports were released this week, including the quarterly results for Life Time Group Holdings. To read more about these earnings reports, visit the provided link.
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Source: PR Newswire
