5 Creative Lean Startup Strategies for Rapid Growth
Want to grow your startup rapidly but have a limited budget? These lean startup strategies can help.
1. Create a Buzz on Social Media
Social media is a powerful tool for startups. It’s essential to determine where your potential customers are most active and get involved in those social channels. Engage with your followers by posting regularly, running contests, and incentivizing them to share your content. Your followers can help you spread the word about your business, so build a great product and let them do the marketing for you.
2. Use Influencer Marketing
According to research, influencer marketing delivers 11x higher ROI than traditional advertising. Identify appropriate influencers in your industry and collaborate with them for promoting your brand. By leveraging their audience your product will gain excellent exposure, which in turn may translate to growth in sales.
3. Digital Quizzes and Surveys
Digital quizzes and surveys can help you gain insights about your business, consumer preferences, likes and dislikes, and areas that may require improvement. You can use interactive tools such as Qzzr to make creative quizzes that encourage user interaction and sharing. Surveys can provide excellent qualitative data as well that lets you validate your business worldview.
4. Build Strong Branding Culture
Brand perception has a significant impact on how fast your business grows. It’s equally important for your employees to understand and imbibe in your brand. For example, your sale reps must talk about the unique selling points of your product, and all departments should contribute to building an inviting internal environment so that clients stick with you.
5. Invest in Paid Marketing
While high bids can quickly consume your advertising budget, you have to refine your advertising spending carefully over different periods of your business. Complex breakout test campaigns, search engine advertising, and digital advertising allow you to allocate costs effectively to get more users at a lower selling cost acquisition (CPA).
Growing a startup quickly is daunting but with the right strategies in place; you can meet the challenge. These lean startup strategies will surely offer you the head start that you seek. With a willingness to experiment, analyze and strategic progress, increased long-term viability is effortless. These strategies will help you manage your startup growth philosophy by promoting experienced trial and error with clear tracking parameters, quality frameworks in line with your approach. Remember, don’t wait for clients to endorse your products; consistently build effective ways to shore up your growth and maximize all opportunities in front of you.