Why Email Marketing is Key To Business Growth in 2021

The Evolution of Email Marketing

Email, the most widely used means of communication, has come a long way since the days of dial-up internet. It’s amazing to see how it has evolved with time and become a key driver for business growth in 2021.

Email Marketing, in particular, has been around for ages and has transitioned from simple text-based newsletters into visually rich and multimedia content that can persuade even the toughest consumer to make a purchase.

The Re-Appreciation of Email Marketing

If you are questioning the importance of email marketing in 2021, here are some of the reasons why or how:

1. Cheapest marketing channel:

It goes without saying, email marketing is still one of the cheapest marketing methods-eliminating printing, postage, and advertising costs. It saves overhead expenses and provides the highest Return of Investment (ROI) in comparison to other forms of digital marketing.

2. Personalized and Targeted

Customer personalization is a priority for many businesses today. With the targeting feature enabled, it is now possible to personalize emails according to customer sign-up forms, CRM, and customer preferences. Studies show that personalized emails deliver a better Open Rate (OR) of up to 29% than the emails with no customer targeting effect.

3. Extended Reach:

Email Marketing reaches its customers in seconds, It is highly cost-effective and has one of the most extensive geographical marketing reach (local and international). Approximately 50% of global population or at least 4-billion people use email- meaning expanded reach potential.

4. Increased Brand Awareness

Email Marketing transcends physical locations, making it a powerful tool for building brand awareness in highly targeted audience groups through lead magnets and opt-in offers, personalized seasonal e-cards.

5. Data-Driven Insight

Modern-day business marketing primarily relies on data and analysis- aiding businesses to create strategies that increase customer acquisition, satisfaction, and ultimate retention. Email marketing provides a practical comprehension of customer information and behaviors in the following segmented attributes such as products, shopping behaviors, geographic factors, personal habits, and lifestyles offering businesses keen awareness and transactional insights they need.

In conclusion,

Email marketing significantly impacts a business’s growth and revenue, with new and extended capabilities adapted from the current digital environment.
Its endless current possibilities support current value surpassing any other marketing tool today, subsequently, harnessing an almost unbeatable top ranking. Engage, strategize, and let email move your business forward.