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EUROPEAN TOUR SET TO BEGIN IN 2023 FOLLOWED BY ADDITIONAL TOURS AND LOCATIONS
Warner Bros. Discovery Global Themed Entertainment, in collaboration with NEON, is excited to announce the upcoming European premiere of Harry Potter: Visions of Magic. This innovative and contemporary art experience aims to celebrate the beloved Harry Potter and Fantastic Beasts film series in a unique and stunning manner. Through evocative and interactive installations, guests will have the opportunity to explore the magical world of Harry Potter in a way that has never been done before.
Harry Potter: Visions of Magic will transport visitors into the enchanting and mysterious corners of the Wizarding World™. Inspired by iconic locations such as the Room of Requirement, Newt’s Menagerie, and the Ministry of Magic, guests will discover immersive environments that combine responsive video content, bold architecture, and original soundscapes. This multi-sensory experience aims to awe and captivate audiences, while interactive technology allows guests to witness the invisible and reveal awe-inspiring visions of magic.
Peter van Roden, Senior Vice President of Warner Bros. Discovery Global Themed Entertainment, expressed his excitement for the project, stating, “This experience is going to leave our millions of Wizarding World fans around the world awestruck. Art and technology have been masterfully harnessed and brought together with the Wizarding World to create a truly magical experience that puts the franchise on display like never before.”
NEON’s Executive Chairman and Group CEO, Ron Tan, also emphasized the significance of this collaboration, saying, “We’re excited to partner with Warner Bros. Discovery Global Themed Entertainment to deliver this unique experience for the first time ever. Whether you have been a fan of Harry Potter and Fantastic Beasts for decades or are just now discovering these rich stories, expect to be taken on a journey like none other.”
While the specific European city that will host the world premiere of Harry Potter: Visions of Magic has yet to be announced, interested individuals can join the exclusive waitlist to receive priority access to pre-sale tickets. By signing up, fans will not only be the first to know about the premiere location but will also receive updates on upcoming tours in various locations around the world, ensuring they don’t miss out on this unforgettable and enchanting experience.
To stay up-to-date with all the latest announcements, fans are encouraged to follow Harry Potter: Visions of Magic on Facebook, Instagram, and Twitter, as well as visit harrypottervisionsofmagic.com.
The Wizarding World has become a globally recognized and beloved brand since the release of the Harry Potter books and films. In addition to the original films, the franchise now includes Fantastic Beasts films, the award-winning stage-play Harry Potter and the Cursed Child, video games, consumer products, theme parks, and exhibitions. As the Wizarding World continues to evolve, Warner Bros. Discovery Global Themed Entertainment is dedicated to providing fresh and exciting ways for fans to engage with the magic.
Warner Bros. Discovery Global Themed Entertainment, a part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, is a leader in creating and licensing location-based entertainment, live events, exhibits, and theme park experiences based on popular franchise stories and characters. Their portfolio includes The Wizarding World of Harry Potter, Warner Bros. World Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour, and more.
NEON, a global leader in immersive experiences, has partnered with Warner Bros. Themed Entertainment to produce two global touring-themed art experiences inspired by the Wizarding World and DC, set to launch in 2024. NEON has also partnered with various entities, including The Walt Disney Company and Marvel Entertainment, to create memorable experiences such as Marvel Avengers S.T.A.T.I.O.N. and AVATAR: The Exhibition.
This collaboration between Warner Bros. Discovery Global Themed Entertainment and NEON promises to bring Harry Potter fans around the world an unforgettable and immersive art experience that will enchant audiences of all ages. Stay tuned for more announcements about Harry Potter: Visions of Magic and the upcoming European tour.
