The Top 20 Ways to Boost Your Social Media Presence

Be Consistent

Posting regular consistent content keeps your audience engaged and coming back for more. Create a content calendar and stick to it.

Create Engaging Content

Make content that will leave an impact on your audience. Learn what your audience likes and tailor your content to their preferences.

Use Hashtags

Hashtags help people discover your content on social media. Use relevant hashtags to reach a wider audience.

Actively Comment and Respond

Replying to comments/tradebacks helps increase engagement on social media platforms. This makes your audience feel heard which encourages interaction with your page.

Collaborations with Other Brands/Influencers

Find relevant brands/influencers and work together in creating content that is beneficial to both individual brands.

Compelling Captions

Captions add to the overall quality of the post. Using strong captions can further engage the audience and share the story/ message behind the post.

Use of Micro-Influencers

Choosing micro-influencers over larger ones help in creating more niche content that will target specific demographics that otherwise would have been overlooked.

Cross-posting

Posting content from one platform to another will increase reach across multiple platforms. This is especially useful when you have more follow on one network over the rest.

Get Analytical Feedback

Use paid management or native platform analytics to observe engagement, reach, and impressions among other valuable information to help create future content.

Create a Social Promotions Calendar

People respond so well to promotions or advert such as holiday contests, challenging people to create content. Use a pull-effect method on social media and always plan, at least, sporadic promotions to keep your audience hooked.

Audience Research;

Use audience research applications and tools to make informed decisions and tailor your communication to your audience, when you know more about your customers, there is a better plan to create content they are more likely to connect with.

Analyze Your Competition

Where and how the giants in the industry perform their digital communication can go a long way in helping to foster effective innovations in algorithms, social control systems and promotional campaigns.

Create Shareable Content

This connotes content that they will want to share themselves, personalizes with personality and originality; with such features and their share-worthy quality defined which categories of people found them appealing.

Partenership/Remediation with Previous Targets or Audiance group(s)

Coming through with faults rectified is a win-win; reviewing prior communication channels tends to open shades of grey and concrete tailored strategies gaining lost support and creating lasting and long-lasting relationships.

Consistent use of Branding

The brand design language, colors, design consistency and continuous of post, create a binding helix that can help make your page stand out amongst others.

Adopt Customer Service Through Social media

Social media now serves as a value or online helpline that helps brands interface with their clients. This method of customer service is quicker, portable and efficient giving your page a modern touch.

Share Behind-the-scenes footages and BTS

SHARING Behind the scenes of products, works or collaborations pictures will get people visiting and hence a dual benefit which increases lead acquisition and recognition.

Sneak Peak Launches

Sneak peeks give your followers an exclusive glimpse. The thrill of seeing something first promotes glam and social exclusivity.

Always Keep Up on Trends

Keeping tracks of fashionable trends trends can help tailor one’s posting formats and styles to keep it trendy.

Go Live

In overall social media strategy, live videos can help increase engagement; provide sense/aura of urgency, identity and attendance thereby creating more lead encouragement and recognition.