The Top 20 Mistakes Businesses Make with PPC Advertising
Mistake 1: Neglecting Conversion Tracking
Tracking conversions is essential for any PPC campaign. Without it, you won’t be able to measure your success accurately and optimize your strategy accordingly. Make sure to implement conversion tracking to understand how your ads are performing and make effective data-driven decisions.
Mistake 2: Targeting Broad Keywords Only
Focusing solely on broad keywords is a common mistake that can waste a significant portion of your advertising budget. Conduct proper keyword research and identify high-intent, long-tail keywords that match your target audience’s search queries. This will result in more qualified traffic and better ROI.
Mistake 3: Leaving Ad Extensions Unused
Ad extensions provide additional information and enticing options for users to engage with your ads. Neglecting them means missing out on valuable opportunities to increase click-through rates and conversions. Utilize ad extensions such as sitelinks, callouts, and call extensions to improve your campaign’s effectiveness.