Tech aids in motivating employees to perform.

Alex Chen July 28, 2023 Technology

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The Potential of Technology to Improve Productivity

The article by Andrew Hill (“UK lags behind G7 peers on productivity due to ‘complacency’”, FT.com, July 18) raises some well-founded questions about the state of productivity in the UK. However, the article fails to highlight the potential of technology to engage workers and improve productivity.

Improving productivity requires a comprehensive approach that goes beyond adjustments made solely by managers. It’s a complex issue without quick-fix solutions. Information and deskless workers have different motivations that require different engagement methods to improve productivity. For example, deskless workers are often motivated by a desire for greater autonomy, whereas information workers are more motivated by opportunities for promotion.

As Anthony Impey of Be the Business points out, businesses must delve into behavioural science to understand what motivates their workforce and genuinely affects productivity. Armed with these insights, they can deploy innovative technologies, from mobile apps to digital signage to enhance employee engagement, tailored to each team or business section.

Addressing the challenges of complacency and poor productivity is among the UK’s most pressing issues. If the UK continues to fall down the list of productive countries, this could have significant knock-on effects in terms of foreign investment levels or the number of new start-ups being founded, ultimately making the country less innovative.

It’s time to transcend traditional management methods and embrace technology intelligently. By replacing complacency with innovation, businesses can forge a path towards lasting productivity improvements.

Luke Hubbard
Chief Technical Officer
Screencloud, Bangkok, Thailand

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