Streetwear 101: Everything You Need to Know

Welcome to the World of Streetwear

Streetwear is a vibrant and trendy fashion style that has exploded in popularity over the last few decades, ingraining itself in modern culture. Streetwear is an urban-inspired style that draws its roots from the skateboarding and hip-hop scene.

The Development of Streetwear

Streetwear started in California in the 1980s, beginning as a subculture fashion scene characterized by urban youth. Its popularity saw it gradually spread outside the Golden State’s skate and surf stores, where teenagers wore trends centered on clothes that showed rebellious behavior.

The Design Aspect of Streetwear

Streetwear design is an essential part of creating clothing items that have impact and remain relevant to its audience. Great streetwear designers know how to experiment with shapes, materials, and colors to create unique and beautiful designs. Graphics on t-shirts and hoodies are staples of streetwear fashion which sport large logos and bold lettering entwined with complex graphics and designs likes of Shepard Fairey (OBEY), Futura2000, and Keith Haring.

A Focus on Contemporary Aesthetics

What sets streetwear apart from many other fashion genres is that it’s more about a unique style rather than abstract principles about composition or ornamentation. Streetwear continually pushes boundaries through artistic expression while simultaneously capturing contemporary aesthetics that speaks to consumers on various levels and one that remains relevant to each new generation of shoppers.

Show Your Personality with Streetwear Fashion

People choose streetwear-inspired gear as one way to move forward and live in harmony in a world governed by rules and strict guidelines. Through quality streetwear items, you can show off your unique personality, add some flare to your look while feeling confident in what you wear, enough to express your creativity and feel original.