Phoebe Philo debuts highly-anticipated fashion label.

Hear the Buzz?

You’ll have to specify.

A Crowd of Anticipation

The tip-tapping chorus of several thousand fashion editors eagerly forking over their email addresses.

When? To whom?

A Long-Awaited Announcement

Last Thursday afternoon, circa 4pm: the precise moment that the hyper-culty luxury designer Phoebe Philo posted to Instagram to announce that her long, long-awaited new own-label brand’s website was “now open for registration”.

Philo, Philo . . . remind me who she is again?

The Fashion Phenomenon

Two words: Old Celine.

I don’t want to play charades.

The Powerhouse Designer

We’re not. Listen. Philo is the Paris-born British designer who ran the French fashion house Chloé between 2001 and 2006 and latterly earned deity status among industry tastemakers as the creative director of Celine between 2008 and 2017.

So?

The Influence of Celine

So, her Celine defined style for a