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Read More »Four CIOs explaining IT’s value to business: 1. Marketing IT: driving business growth through innovation. 2. Technology empowering business success, marketing IT’s value. 3. IT fuels business growth, marketing its importance. 4. Showcasing IT’s value: vital for business success.
Perception is crucial for internal IT organizations. While CIOs understand the value their teams bring, this is not always apparent to stakeholders and clients. IT leaders must communicate the accomplishments of IT in a way that resonates with people, similar to marketing efforts. The inability to effectively communicate the value of IT contributes to frustrations within technology organizations, such as …
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