Emma Grede, the National Football League, Kristin Juszczyk and Fanatics announced on Tuesday the launch of a luxury fashion brand that redefines the intersections of football, sports, and fashion.

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Dubbed ‘Off Season’, the brand launches with a collection of puffer vests, puffer jackets, and long coats that represent the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions, and Buffalo Bills. Leveraging its license with the NFL Players Association, the brand will also incorporate NFL players’ names and numbers into its designs.

“Off Season was born out of my passion for high design and the desire to elevate NFL fan apparel into something truly unique,” said Juszczyk. “For years, I’ve been reimagining what team pride can look like, but seeing the incredible response from other players’ wives, celebrity fans, and everyday supporters showed me this could be something bigger.”

Juszczyk is a self-taught designer who captured national attention with her bold gameday looks for herself and others for the San Francisco 49ers and her husband, Kyle Juszczyk’s games. She has since outfitted celebrities like Taylor Swift, Gwen Stefani, and Simone Biles.

“Fashion has increasingly become an integral part of gameday culture, allowing us to collaborate with a roster of brands to deliver stylish and distinctive apparel to fans,” said Xaimara Coss, director of licensing at the NFL. “Off Season marks a significant evolution in our licensed merchandise, transforming one individual’s fandom-inspired designs into one of the NFL’s most sought-after collaborations.”

The Off Season collection is available in sizes XS–XXXL, with prices ranging from $295 USD for vests to $495 USD for long coats. It is now available at OffSeasonBrand.com, NFLShop.com, Fanatics.com, and team sites.

“With Off Season, we’re offering fans a unique opportunity to merge fashion and fandom seamlessly,” added Grede. “Off Season represents a new vision for sports-inspired style, we know fans want to wear and support their teams outside game day and ‘Off Season’ promises a collection for exactly that.”