Thursday, November 14, 2024
Netflix focuses on sports-related content rather than live events.

Netflix focuses on sports-related content rather than live events.

Netflix to Focus on Sports-Adjacent Programming Instead of Live Sports Streaming

Netflix co-CEO Ted Sarandos recently revealed that the streaming giant has no immediate plans to venture into live sports streaming. During the company’s second-quarter earnings call on Wednesday, Sarandos stated, “We really think that we can have a really strong offering for sports fans on Netflix without having to be part of the difficulty of the economic model of live sports licensing.”[^1^]

Focus on Sports-Adjacent Programming

Sarandos highlighted Netflix’s success with sports-adjacent programming such as the docuseries “Quarterback” and “Tour de France: Unchained.” He emphasized the significance of exceptional storytelling, stating, “You do that through exceptional storytelling, not through the live-ness of the game.” This strategy allows Netflix to introduce new audiences to sports that have been around for a long time and are not well understood.[^2^]

Wide Variety of Sports Programming

Sarandos elaborated on how Netflix’s focus on storytelling enables them to offer a wide variety of sports programming for sports fans throughout the year. By leveraging their strengths in storytelling, the company aims to cater to sports enthusiasts with compelling in-season content.[^3^]

Disclosure

Vox Media Studios, which produced “Full Swing,” and The Verge recently collaborated with Netflix to produce a series.

[^1^] Source: YouTube

[^2^] Source: The Verge

[^3^] Sarandos, T. (2023). Presentation at the second quarter earnings call.

Source

About Jonty Jackson

Welcome to the exciting world of sports with Jonty Jackson, who with his passion for all things sports-related, delivers engaging and informative posts that keep his readers up-to-date on the latest news, trends, and developments in the world of games and sports. Whether you're a fan of e-gaming, a lover of outdoor adventures, or a die-hard sports enthusiast, Jonty's posts are the perfect place to find the latest updates and insights on your favorite games and sports. Follow him and join the conversation today!

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