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Launch Leominster: A New Family Entertainment Center in Town
If you are looking for a place to have fun with your family and friends, Launch Leominster is the perfect place for you.
Located at 118 Commercial Rd. in Leominster, Massachusetts, Launch Leominster features an indoor trampoline park, virtual reality games, bowling, Laser Tag, dodgeball, a ninja course, a full bar and restaurant, and an arcade. It is the latest addition to Launch Entertainment’s six locations in the state and opened its doors in March.
General Manager Andrew Pierce, who was born and raised in Gardner, Massachusetts, said that the former Toys “R” Us store’s 32,000 square foot building made an ideal spot for a large family entertainment center.
Revitalizing Local Businesses
The Leominster franchise is owned and operated by Mark and Christine Emma. They were inspired to open the location after noticing that their son might not have the same opportunities to have fun with his friends as the couple did growing up in the city.
The Emmas’ goal is to rekindle the city of Leominster and surrounding communities after seeing many businesses in the area close shop or relocate to other locations. “With Launch opening at the Mall at Whitney Field, we can provide a safe, fun, active and inclusive environment for children, teens, parents, and grandparents to enjoy. We hope to drive significant foot traffic in the area and, in turn, help attract other businesses to invest or reinvest in our community,” Christine said.
Catering to Families’ Needs
The need for a new location for local teens and families to have fun together was much needed in the area, Pierce said, especially since the closing of the nearby Roll-On America skating rink and entertainment center in Lancaster two years ago.
“Roll-On had been around for nearly 30 years and was the only entertainment spot for full families that has ever been around in my lifetime,” he said. “And even though their closing was kind of hard on the community, I’m glad we were able to make a difference and kind of bring back something for families to do in this area.”
Grand Opening and Group Events
Launch will hold its grand opening celebration on Saturday, April 22. The first 100 guests on that day will jump free for a year, Pierce said. In addition to an entertainment center, Launch will also offer a venue for group events, including birthday parties, field trips, youth groups, and corporate teams.
About Launch Entertainment
Launch Entertainment is headquartered in Rhode Island and is billed as one of the fastest-growing family entertainment concepts in the country. The franchise was founded in 2012 by Rob and Erin Arnold.
