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New Delhi, Delhi, India: D2C Ecommerce, a homegrown multi-D2C brand online platform, has acquired the leading lifestyle electronics brand ‘HiLife from Hungama’. The acquisition will allow D2C Ecommerce to expand its offerings in the electronics segment, which includes smart wearables, headphones, fitness trackers, and LED televisions. The company recently launched India’s first Smart LED TV with two remotes, for both old and young generations, under its electronics brand D2CVISION.
HiLife is a popular electronics brand that offers lifestyle products to enhance users’ entertainment experience. These products combine technology with ergonomics, offering elegantly designed electronic accessories at affordable prices. The brand has recently partnered with Bollywood Hungama for the Style Icons Awards, and it will continue to do more branding partnerships in the future.
Commenting on the acquisition, Mr. Siddhartha Roy, CEO, Hungama Digital Media, said, “D2C Ecommerce, with its robust experience in the segment, will add even more value to the brand, creating a unique and compelling proposition for consumers.”
Mr. Manish Gupta, CEO and Founder, D2C Ecommerce, said, “Indian consumers are increasingly aspiring for technology lifestyle products, and this segment has immense potential for growth. Hungama HiLife’s promise of delivering exceptional digital entertainment products at affordable prices ties in very well with D2C Ecommerce’s philosophy of providing ‘Aspirational products at Affordable prices’ for consumers looking to get a superior, yet affordable experience.”
The electronics accessories market has been growing rapidly over the past few years, driven by the increasing demand for lifestyle electronics accessories and the proliferation of internet-connected devices. Asia Pacific is expected to be the fastest-growing market for electronics accessories, especially in countries like China and India.
D2C Ecommerce is expanding its reach and entering offline channels as part of its expansion strategy. The company is offering a Multi-D2C Brand Franchise Partnership Program, under the business name D2C Mall, that is designed to help aspiring entrepreneurs build a successful business in their own region.
About D2C Ecommerce: D2C Ecommerce is India’s first multi-D2C brand retail platform that builds and scales homegrown brands across beauty, fashion, electronics, home, kitchen, and lifestyle categories. The company sells these products on its own portal, D2CSALE.COM, as well as leading e-commerce sites, namely, Amazon, Flipkart, Myntra, Snapdeal, and Meesho.
Additional Information:
D2C Ecommerce is committed to providing affordable technology lifestyle products to its consumers. The company recognizes the evolving needs and preferences of the consumers and strives to innovate and develop new products that cater to those needs. As such, the company has entered into a partnership with ‘HiLife from Hungama’, which is a step towards fulfilling its commitment of providing superior, yet affordable technology products. The partnership will enable D2C Ecommerce to offer a wider range of electronic accessories that will enhance users’ entertainment experience, all while maintaining affordability.
The electronics accessories market has significant growth potential, especially in countries like India and China. D2C Ecommerce recognizes this potential and is expanding its reach by entering offline channels. Through its Multi-D2C Brand Franchise Partnership Program, the company is offering a unique opportunity for aspiring entrepreneurs to build a successful business in their own region. The franchise partners will have access to a proven business model, multi-category product bouquet to sell, brand marketing content featuring celebrities for promotion, expert training, and ongoing support to help establish and grow the franchise business. Partners will also benefit from the robust media and PR capabilities of D2C Ecommerce.
D2C Ecommerce is India’s leading multi-D2C brand retail platform, and it is committed to providing exceptional technology lifestyle products at affordable prices. With a range of products across multiple categories, the company is well-positioned to take advantage of the growing demand for electronics accessories in India and other Asian markets.
