Sunday, December 22, 2024
Creating convenience culture for customers at Żabka.

Creating convenience culture for customers at Żabka.

The mission of Żabka Group is to create a convenient ecosystem that makes people’s lives easier. With a presence in Poland and serving nearly 3 million consumers daily, Żabka Group offers a variety of products and services including groceries, meals on the go, parcel delivery, cash withdrawals, and catering for special dietary needs. The company operates through three core business units: Żabka Polska, Żabka Future, and Żabka Digital, supported by the Strategic Leadership group. Żabka Polska handles the operational and commercial aspects of retail activities in Poland, while Żabka Future focuses on creating new businesses and developing technology tools. Other units within the group include Maczfit, Dietly.pl, and Lite. Żabka Group’s strategy is centered around creating a convenience ecosystem that provides targeted and flexible solutions to meet consumers’ evolving needs. This strategy focuses on three core areas: the evolution of convenience formats, digital evolution through innovative services and technology-based tools, and responsible business practices aligned with environmental, social, and governance objectives. To support their strategy, Żabka Group has established four core values: ambition, openness, responsibility, and credibility. These values shape the company’s culture and serve as a foundation for a trust-centric organization. Żabka Group recognizes the importance of employee engagement in achieving their goals and has partnered with Gallup to improve engagement across all levels of the organization. This includes involvement and commitment from the Management Board to review survey results, set strategic priorities, and ensure actions and changes are implemented. The role of managers is crucial in driving employee engagement, and Żabka Group provides support and accountability to managers through training, analysis of survey results, and ongoing communication. The company has also established a team of engagement ambassadors to raise awareness about the importance of engagement and provide resources for managers. By integrating engagement efforts into daily work and emphasizing the correlation between engagement and business success, Żabka Group aims to create a motivated and high-performing workforce.

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