Cool cat DJ’s Lyle’s Golden Syrup club

Lyle’s, an old brand that has been around for 140 years, is making an effort to connect with a younger audience. Their initiative involves a clever play on words that they hope will appeal to the younger generation. They call their woofers “hoofers”, a wordplay that might be a tad obscure but yummy nonetheless.

The brand’s Instagram account highlights their signature Lyle’s Golden Syrup, which they say puts your breakfast on the guest list. According to them, a drizzle of the syrup is all it takes to give your pancakes and porridge a sweet VIP treatment. Their social media copy might not be smooth, but they have a cute cat spinning records to help bring in the younger set.

Elvis, the company behind the Lyle’s campaign, has a proven track record of creating eye-catching campaigns that generate publicity and create social media buzz. Their previous clients include Cadbury, Bud Light, and Unilad. With their seemingly off-beat campaigns, Elvis manages to attract audiences and keep them engaged.

Elvis’ latest campaign for Lyle’s taps into the power of cats. Their quirky little kitty spinning records is sure to stick in viewers’ minds and get them sharing the ad on social media. This cute, kooky cat has the potential to be the next big thing in advertising, and Lyle’s is hoping it will help them gain traction with younger audiences.