Marketing and Advertising

10 Brands That Excel at Content Marketing (and Why) 1. Red Bull Red Bull is a brand that has mastered content marketing by creating exciting and adventurous videos, articles, and events. The energy drink brand focuses on extreme sports and has been able to leverage this niche to create one of the most successful content marketing strategies. 2. Coca-Cola Coca-Cola …

5 Steps for Social Media Success 1. Define your goals and target audience Before jumping onto social media, identify your goals and target audience. Make sure your objectives are specific, measurable, achievable, relevant, and timely. Also, determine which platform your target audience uses the most and create content accordingly. Knowing your goals and audience will help you craft content that …

Why Email Marketing is Key To Business Growth in 2021 The Evolution of Email Marketing Email, the most widely used means of communication, has come a long way since the days of dial-up internet. It’s amazing to see how it has evolved with time and become a key driver for business growth in 2021. Email Marketing, in particular, has been …

20 Handy Marketing Automation Tools You Need to Know About 1. HubSpot: HubSpot offers inbound marketing automation, customer service, web analytics, sales automation, and several other notable tools for marketers in a single platform. 2. Infusionsoft: Infusionsoft provides email marketing, lead generation, and sales funnels with effective automation workflows that make it a powerful tool for small businesses. 3. Mailchimp: …

Rev Up Your Online Visibility With These 20 SEO Techniques If you’re a marketer, the chances are high that you rely heavily on Search Engine Optimization (SEO) to draw in potential clients and convert them into paying customers. To succeed in today’s world where online content is king and attracts a lot of investment, you need stable and future-proof strategies …

10 Ways PR Can Elevate Your Brand Image In today’s fast-paced world, having a good product/service is not enough to stand out in your niche market. You need to have a strong and positive brand image to differentiate yourself from your competitors, attract customers, and maintain their loyalty. Public Relations (PR) is one of the most powerful ways to build …

The Art of Copywriting: Crafting Words that Convert The world of advertising and marketing is a strange and elusive place. It is the space where rational responses are bypassed for the power of emotions and communication. In this arena, the artist’s weapon of choice is words, and mastering them means mastering your audience. Crafting words that convert is one of …

Learn All About Market Research 101: Everything You Need to Know When it comes to starting any business or launching a new product, a half-hearted approach won’t always pay off, it’s better to be fully informed! You wouldn’t want to go in blind, not knowing any details about your target audience or what they want to see in a product. …

PPC (pay-per-click) marketing is taking the digital world by storm! Having doubts about implementing it for your business? Fret not. Below are ten reasons why PPC is the ultimate growth strategy: 1) Targeted Advertising With PPC, you have full control over who sees your ads, where you advertise them, and when you advertise them. This allows you to reach a …

The Importance of Visual Storytelling in Branding If you’re looking to build up your brand and make it stand out among the competition, visual storytelling is a powerful tool that can make a major impact. It helps you create an emotional connection with consumers, capture their attention, and elevate your message above the noise. But what exactly is visual storytelling, …