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Buffalo fashion designer Billie Essco is collaborating with global hatmaker New Era Cap Co. to showcase his brand and bring attention to the community. Essco, also a rapper and creative director, aims to be both a local advocate for Buffalo and a global influencer in the fashion industry. The collaboration with New Era allows Essco to represent his hometown while teaming up with a globally recognized company. The line of trendy fashion hats and garments, launched by New Era as part of the collaboration, features various styles and incorporates traditional hat culture. Essco, the CEO of Café, a contemporary design brand headquartered in Buffalo, is proud to bring attention to his designs and products through this collaboration. He has already had an influence on the local community and has plans to expand Café further. The collaboration is a result of discussions that started in the fall and became official by the end of the year. Essco is excited about the opportunity to reach a larger audience and believes that the collaboration was well worth the effort.
