Behind-the-scenes images captured by Chiara Bruschini at AMI SS24 fashion show.

Brynn Carlson June 23, 2023 Fashion & Beauty

Last Night’s Fashion Show

Last night, AMI presented its new SS24 collection, showcasing the Brand’s strong artistic research and distinctive identity in creating a practical and versatile wardrobe. The collection offers basic yet elegant garments suitable for everyday wear as well as special occasions. The prestigious fashion show opened with Vincent Cassel wearing a black ankle-length coat, symbolizing elegance and sophistication. The brand’s essential basics were reimagined and reinterpreted with simplicity and authenticity. AMI’s SS24 collection is a true reflection of our time, maintaining a sense of continuity through various elements such as color palette, attitude, Parisian influence, and seductive inspiration.

Influence of 1990’s Minimalism

“The minimalism of the 1990’s is one of the most influential and captivating movements in fashion, and personally, one of my favorites,” says Alexandre Mattiussi, Founder & Creative Director of AMI. Since its inception, AMI has been committed to defining and curating a comprehensive and practical wardrobe. This concept is ever-evolving and deeply connected to reality. AMI stays grounded in the real world, creating clothes that are made to be worn and enjoyed. Our collections are designed to live and allow for mix-and-match possibilities. Building on our previous Winter collection, the aim is to eliminate the unnecessary and focus exclusively on the essential – specifically, the collection and wardrobe. Anything else becomes a distraction.

Simplicity, Sobriety, and Elegance

To celebrate the spirit of simplicity, sobriety, and elegance, AMI hosted its fashion show at the Tennis Club de Paris, a raw and industrial location that symbolizes the brand’s design philosophy. Alexandre Mattiussi emphasizes that AMI clothing is meant to be lived in, enjoyed, and mixed with different pieces – a true testament to the brand’s commitment to creating a real and authentic fashion experience.

About AMI

AMI is a fashion brand dedicated to creating a pragmatic wardrobe that combines simplicity, sophistication, and elegance. With their SS24 collection, AMI once again showcases their ability to reinterpret classic basics and stay true to their Parisian roots. Follow AMI on Instagram @amiparis.