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Blue Jays’ Anuk Karunaratne Honored as One of Sports Business Journal’s Forty Under 40
The Toronto Blue Jays have reason to celebrate as Anuk Karunaratne, their director of strategy and innovation, has been named one of Sports Business Journal’s Forty Under 40 for 2023. Karunaratne is among a diverse group of individuals from a variety of sports industry sectors under the age of 40 recognized for their innovation, leadership, and impact on the industry.
Background on Anuk Karunaratne
Karunaratne, a graduate of Stanford University, joined the Blue Jays in 2019 as their director of strategy and innovation. Before that, he worked at McKinsey & Company in New York, where he was a leader in the sports practice advising major sports organizations on strategy and analytics. Karunaratne also served as an analyst in the Office of the Commissioner of Major League Baseball.
How Karunaratne is Making a Difference at the Blue Jays
Since joining the Blue Jays, Karunaratne has played a pivotal role in helping the team innovate and optimize its business operations. He has implemented new technologies to improve the fan experience at the Rogers Centre, such as contactless payment and biometric ticketing, and created new revenue streams by launching unique fan experiences.
Furthermore, he has restructured the team’s sponsorship program, introducing a new data-driven approach, and helped set the long-term vision for the team’s business operations, including the development of a new stadium. Karunaratne’s innovative mindset and analytical approach have undoubtedly been instrumental in contributing to the Blue Jays’ success both on and off the field.
The Importance of Sports Business Journal’s Forty Under 40 List
The Forty Under 40 list has long been viewed as one of the most prestigious honors for young executives in the sports industry. The list serves to recognize the innovative minds and leaders driving the industry forward while also inspiring the next generation of sports business professionals. The recognition of Karunaratne is a testament to his hard work, determination, and impact on the industry.
Conclusion
Anuk Karunaratne’s recognition as one of Sports Business Journal’s Forty Under 40 is a significant accomplishment, not just for him but for the Toronto Blue Jays as well. His innovative mindset and leadership have been integral in the team’s advancement and success in the sports industry. It’s exciting to see what the future holds for Karunaratne and the Blue Jays as they continue to push the boundaries and set new standards for innovation and success in the sports business world.
