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The rise of slogan T-shirts as a fashion statement has been evident in recent years, with luxury brands like Christian Dior and others embracing the trend. Maria Grazia Chiuri, the artistic director of Dior, has championed the use of slogan T-shirts in the brand’s collections, with the fall 2019 show featuring American feminist activist Robin Morgan’s book title, “Sisterhood is Global,” on a T-shirt worn in the opening look. T-shirts with slogans can make a political or fashion statement, and have been used by political leaders, designers, and brands to convey messages or initiate conversations. Slogan T-shirts have become a means to express individuality and personal style, with consumers using words, phrases, patterns, and prints to make fashion unique and special.
Zazzle, an online marketplace that allows designers and customers to create their own products, has a range of slogan T-shirts that offer people the opportunity to personalise them for fun or express themselves. Similarly, Cover Story Clothing, a subsidiary of Reliance Retail, has a variety of slogan T-shirts that range from message-driven slogans to playful ones. Manjula Tiwari, the CEO of Cover Story, says that their products can initiate healthy conversations with others who appreciate similar topics or sense of humour.
Sushmit Shubham, a denim designer at jeans and casual wear brand Spykar, says that slogan T-shirts are a great way to grab attention, elicit reactions, and turn heads. Slogans can help build brand recognition by leaving a mark in the minds of consumers that they can identify with and resonate with. Slogans are seen as a powerful tool that can transform an otherwise ordinary T-shirt into a statement piece.
Urbanic, a fashion brand that specialises in fun T-shirts, uses slogans to convey different emotions, ranging from emotional connection, fun vibe, or highlighting social causes. Rahul Dayama, head of marketing at Urbanic, says that wearing your heart on your sleeve through slogans is a way of expressing individuality through great design.
In conclusion, slogan T-shirts have become a timeless fashion item that can never go out of style. From charitable causes to team spirit and company logos, T-shirts provide a cleaner canvas for communicating slogans. With the rise of individuality and personal expression through fashion, slogan T-shirts have become a subtle yet impactful way for wearers to express themselves unapologetically.
