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The world of shopping is constantly evolving, and over the past decade, the e-commerce platform has transformed the way we purchase products. In this article, we explore the exciting future of shopping that lies ahead.
Shopping Goes Virtual
The COVID-19 pandemic has accelerated a shift towards virtual shopping, and we can expect the trend to expand further in the future. With advancements in 3D and VR technologies, shoppers can now experience products exactly as they might in-store, without ever leaving the comfort of their homes.
The Growth of Mobile Shopping
With more than half of all e-commerce transactions already originating from mobile devices, the rapid growth in smartphone and tablet adoption promises a mobile-enabled future for online shopping. The future of shopping is all about convenience, and a handheld smartphone that can be accessed anywhere, anytime is the new reality.
Automation and Artificial Intelligence
The implementation of artificial intelligence (AI) and automation will bring in a new era of convenience in shopping. Personalization will become more precise as modern algorithms anticipate customer requirements like their size and taste, demands, and purchase behavior to provide tailored, one-to-one recommendations or suggestions just like a real-life helper, but always readily available.
Augmented Reality
Augmented Reality is the future of shopping, creating an immersive and interactive experience for the customer. Whether virtually incorporating a product into their life or testing how certain products might fit into their anatomy, augmented reality will improve the shopping experience without the need for traditional brick and mortar stores.
New Business Models
Various disrupting challenger platforms such as social commerce by Instagram to influencer marketplace Bamfluencer are set to shake up e-commerce with huge impact by providing easy conversion of browsing – intent to obtaining the products. Investments from giants like Amazon – in entertainment and finance – are pivot points in developing hybrid-rewards or strategic alliances with traditional business models signifying a new norm of overall omnichannel shopping method.
Conclusion
Opportunities for the future of shopping are rising and evolving to suit the changing habits and desires for convenience of customers. The future remains an experience that is transformed from the traditional shop, where either online or offline, convenience remains the most important element. One thing is clear – whoever can innovate quickly enough to adapt to the constantly changing landscape will be the big winners of the coming years.
