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About the Partnership
LOS ANGELES–(BUSINESS WIRE)–Culture Genesis, the largest digital video network for underrepresented creators and publishers, today announced a strategic partnership with VTAGZ By Mammoth, a direct-to-retail SaaS platform that lets brands capture first-party data and drive in-store purchases through SMS-based cashback campaigns.
Enhanced Marketing Capabilities
The partnership creates a comprehensive full-funnel marketing solution that combines Culture Genesis’ top-of-funnel creator marketing capabilities with VTAGZ’s lower-funnel retail attribution technology. This integration helps marketers track the impact of creator-driven campaigns on actual store purchases while building valuable first-party customer relationships.
Innovative Campaign Development
Additionally, the partnership will focus on developing innovative campaigns leveraging Culture Genesis’ diverse creators network to drive brand awareness and retail purchases.
Statement from Culture Genesis
“Our partnership with VTAGZ marks a significant expansion of Culture Genesis’ capabilities in helping brands connect with and understand their customers,” said Shaun Newsum, CTO and Co-Founder of Culture Genesis.
VTAGZ’s Technology
VTAGZ’s technology lets brands launch SMS-based cashback and sweepstakes campaigns without needing a dedicated mobile app. The platform has succeeded with major brands like Liquid Death, helping capture customer data and drive measurable retail sales through creative, creator-driven campaigns.
Insights from VTAGZ
“By combining Culture Genesis’ creator network with our attribution technology, we’re giving brands unprecedented visibility into how creator content drives in-store sales,” said Solène Schwartz, COO and Co-Founder of Mammoth Media.
About VTAGZ By Mammoth
VTAGZ By Mammoth is a direct-to-retail SaaS platform for retail brands, providing valuable insights and consumer connections. Founded in Los Angeles, VTAGZ helps brands optimize their marketing and drive success in the retail landscape through granular attribution, first-party data, and direct consumer engagement. The company is backed by Greylock Partners (Discord, Roblox, Coinbase) and was incubated by Science Inc (Dollar Shave Club, PlayVS, Liquid Death). Visit https://mammoth.la/ for more.
About Culture Genesis
Culture Genesis is the largest digital video network for underrepresented creators and publishers, with over 95% diverse-owned inventory. This includes Culture Genesis’ owned and operated properties and an extensive affiliate network of diverse-owned properties that help advertisers reach Gen Z and Millennial audiences at scale.
Based in Los Angeles, Culture Genesis was founded by former Apple executive Cedric J. Rogers and VEVO, MLB Advanced Media alum Shaun Newsum. For more information, visit https://www.culturegenesis.com.
