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The Latest Fashion Campaigns
As we revel in the star-studded campaigns of autumn-winter 2024, the world’s elite fashion houses have been tirelessly working behind-the-scenes on their spring-summer 2025 offerings.
From signing on new A-lister muses to hosting picturesque shoots in far-flung locations, the biggest brands in town are pulling out all the stops in the name of fresh fashion.
Despite 2025 being in its infancy, the style set has already been treated to several awe-inspiring campaigns. Saoirse Ronan for Louis Vuitton, Gwyneth Paltrow for Saint Laurent, Harris Dickinson for Prada, and Wang Yibo for Loewe are just a few names making headlines.
Whether it’s high street or high fashion, there are ample campaigns to admire this season. So, read on to discover the crème de la crème of clothing creation and gear up for a particularly stylish spring-into-summer transition.
Saint Laurent
This season, Saint Laurent’s Anthony Vaccarello enlisted Hollywood veteran Gwyneth Paltrow to launch the SS25 collection. The campaign featured all-black outfits with leather accents and sharp accessories, capturing the essence of the sleek, sexy Parisian brand.
Prada
Key muses Carey Mulligan, Harris Dickinson, and Liu Wen starred in Prada’s SS25 campaign, celebrating individuality through superhero classics. The campaign showcased Prada’s signature tailoring, staple accessories, and a muted color palette infused with pastels, all lensed by Steven Meisel.
Louis Vuitton
Louis Vuitton featured Lisa and Saoirse Ronan in its SS25 women’s campaign, following Callum Turner as the new menswear ambassador. The campaign, shot by Steven Meisel, highlighted statement looks from the SS25 show, creating uncanny yet naturalistic scenes with a touch of Renaissance composition.
Versace
Sabrina Carpenter starred as the poster girl for Versace Eyewear’s SS25 collection, infusing her bubblegum aesthetic into the house’s offerings. The campaign exuded a fun, flirtatious vibe synonymous with the beloved Italian brand.
Miu Miu
Miu Miu’s SS25 collection showcased fresh, functional design with a street style edge, featuring sporty footwear and popular accessories. The campaign captured utilitarian chic through earthy palettes and genderless staples.
Loewe
Loewe’s SS25 campaign, shot by David Sims and starring Wang Yibo, took place in the Collsacabra mountain range in Spain. The campaign featured neutral palettes, playful checks, and a nature-inspired setting, reflecting the brand’s earthy aesthetic.
Dior
Maria Grazia Chiuri’s SS25 campaign for Dior was a kaleidoscopic reimagining of the revolutionary 1967 ready-to-wear line. The campaign highlighted tropical hues in the ‘Miss Dior’ range from the Dior Cruise 2025 collection, offering a zesty take on luxury summer attire.
Jil Sander
Jil Sander’s SS25 campaign in Milan, Italy, was quietly sophisticated with a whimsical twist, mirroring the brand’s themes of modernity and minimalism through sleek outerwear and longline dresses.
The Attico
The Attico continued its maximalist aesthetic in the SS25 campaign, featuring orange-hued beading, ebony feather trims, 80s-inspired tailoring, and sensual midi skirts, embodying a blend of feminine charm and masculine assertiveness.
Tod’s
Tod’s SS25 campaign celebrated the quintessential Italian lifestyle, featuring pieces from both the women’s and men’s collections against Italy’s iconic landscapes, beautifully captured by photographer Zoe Ghertner.
Self-Portrait
Self-Portrait’s SS25 Bridal Collection showcased a refined approach to bridal fashion, offering a versatile range of silhouettes designed to celebrate every bride and her bridal party with contemporary sophistication and timeless elegance.
