Farm to fashion aesthetic: effortlessly nail barn jackets.

Nailing the Farm Fashion Aesthetic

Coquette core and office siren may be mega famous TikTok aesthetics ruling the streets now, but in an unexpected turn of events, practical workwear like barn jackets, duck boots, and other outdoor staples seem to be slowly and steadily creeping into the fashion scene.

Look closely and you will see them everywhere. From city streets to high fashion runways, everyone and their mama seems to have already hopped onboard the bandwagon.

Truth be told, the trend gained momentum through collaborations between brands like Ganni and Barbour, Proenza Schouler and Sorel, and Tibi and L.L.Bean, each bringing a fresh, modern twist to classic American pieces. Since the rise of these pieces in the Spring of 2024, its been hard to miss how iconic workwear items, like the barn jacket, have become fashion must-haves.

Luxury Labels Embrace the Farm Aesthetic

Luxury labels like Prada, The Row, Miu Miu, Burberry, and Loewe have whole-heartedly embraced their sturdy pieces, often styled with jeans or denim overalls for a more contemporary look. At a time when the world feels increasingly uncertain and dim, the appeal of a rugged, functional garment certainly makes sense. Experts even suggest that with everything going on globally, the comfort and security of pieces like the barn jacket are especially inviting.

The Evolution of the Barn Jacket

The barn jacket isn’t your run-of-the-mill country bumpkin staple to be dismissed casually. In fact, Royals including Princess Diana and Queen Elizabeth used to wear the barn jacket for casual outings in the countryside, giving it a new, elevated status.

Today, barn jackets have moved from being a symbol of necessity to one of leisure and understated luxury. In fact, there is a total shift in how we view workwear in general. With values like sustainability and ‘return to nature’ taking centre stage in today’s time, we can totally see why the farm to fashion aesthetic is running rampant in fashion circles.

Versatility of the Barn Jacket

The best part about barn jackets is its versatility. Throw them over a rugged flannel shirt and straight fit jeans for an effortlessly cool look. You can also pair a beige or tan barn jacket with a mini dress for comfort, warmth, and style.

What are your thoughts on these timeless pieces? Let us know.

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