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Music videos have become a vital part of our music consumption experience, allowing us to see and hear our favorite songs in an artistic and creative way. Over the past few decades, music videos have evolved from the analog era to the digital era, changing the way we watch and interact with music videos. From the days of MTV to YouTube, we take a look at the evolution of music videos.
The birth of music videos in the analog era
In the 1970s, a new idea was born: to make short films that would accompany songs. These short films would eventually become what we now call music videos. Despite the infancy of music videos during that period, they played an important role in promoting new songs and artists. Fans would tune in to television channels such as MTV to watch their favorite music videos during the golden era of music videos in the 1980s.
The revolution of music videos in the digital era
With the rise of technology, the way music videos are created and distributed has drastically changed. The introduction of computers and digital cameras allowed for significant progress in music video production. In recent years, the growth of streaming platforms like YouTube, Vevo, and Vimeo has played a vital role in the evolution of music videos.
Music videos in the digital age evolved far beyond just being used for promotion. They are more artful, intricate, and bold. Furthermore, music video directors in the digital era have limitless possibilities that they can use. New digital capabilities allow for more of a speculative effort, making it possible to create entirely artificial settings in which an artist can perform.
The power of viral music videos
Platforms like YouTube, Vine, and Instagram contribute significantly to the evolution of music videos. Not only do music videos showcase an artist’s music career, but they also help to grow audiences worldwide. With the rise of social media, fans can experience full access to their favorite music artists and share their videos on social networks, thereby boosting a viral following worldwide.
Changing times; Changes of taste
As the styles of music have evolved over the years, so have the music videos. Not only have videos contributed to the endless discovery of new musicians and videos, the emergence of faster broadband made music videos more accessible, which caused better appreciation of music videos. Tube sites like YouTube and Vimeo have quickly become beloved sites for displaying and discovering musical talent. And in those platforms, it’s the people who decide.
Conclusion
The evolution of music videos has been remarkable thus far, starting with simple recordings of artists lip-syncing in front of the camera, to stunning productions inspired by the unique and groundbreaking vision from the creator. We’ve gone from VHS tapes to DVDs, to digital audio downloads and streaming, to visual streaming of music videos, thus creating wider spectrums of possibilities for directors and musicians alike. Whether it’s analog or digital, there is no questioning the potential and limitless creative possibilities of music videos today. Music videos are continuously evolving artform, and we look forward to continued innovation in this culture today and beyond.
