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White: The History of a Color
The color white is often perceived as neutral and plain, yet its history is complex and multifaceted.
In his book, White: The History of a Color, Michel Pastoureau delves into the cultural and symbolic significance of the color white throughout history.
The Myth of Whiteness
Pastoureau begins by exploring the origins of the concept of whiteness in ancient cultures, such as Egypt and Greece, where white was associated with purity, power, and divinity.
He also examines the role of white in Christianity and the iconography of the Virgin Mary, as well as the use of white in art and literature during the Middle Ages.
The Industrial Revolution and White
The Industrial Revolution brought about significant changes in the production and use of white, particularly in textiles and paper. Pastoureau traces the evolution of the manufacturing process and its impact on the availability and cost of white goods.
White as a Political and Social Symbol
Throughout history, white has been used as a symbol of purity, but also of power, privilege, and racial superiority. Pastoureau examines the ways in which white has been used to create and reinforce social hierarchies, particularly in the context of colonialism and racism.
The Whiteness of Contemporary Culture
Pastoureau concludes by exploring the contemporary meaning of white and its place in popular culture, particularly in fashion and design. He argues that while the symbolic significance of white has changed throughout history, it continues to hold a powerful place in our collective imagination.
White: The History of a Color is a fascinating and insightful examination of one of the most ubiquitous and yet enigmatic colors in our visual vocabulary.
