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Sustainable Fashion Collaboration: APR and K.A.L.A Studio Create Eco-Friendly Clothing Collection
Asia Pacific Rayon (APR), a producer of sustainable viscose-rayon fiber, recently collaborated with Indonesian ready-to-wear fashion label K.A.L.A Studio to create an eco-friendly clothing collection. The collection, inspired by the contemporary woman who is tough, independent, and strong, was launched on May 27 at Jakarta Fashion Hub and takes the theme of “Philo Garden,” which depicts a figure with multiple roles and naturally spreads love in all aspects of life while representing women who have a positive impact on the surrounding environment.
APR2030 Sustainability Commitment
The collection embodies APR’s APR2030 sustainability commitment, which aims to foster inclusive prosperity and promote gender equality and women’s empowerment. APR’s Head of Marketing Communication, Zoey Rasjid, said the collaboration is intended to inspire women while supporting fashion designers and local brands in switching to environmentally friendly and easily biodegradable raw materials, both in terms of product production and consumer choices.
The Philo Garden Collection
The “Philo Garden” collection’s floral muse comes from the blushing philodendron (philodendron erubescens) ornamental plant, which represents love in Greek culture. K.A.L.A Studio’s in-house illustrator, Dvita Mahendra, combined various elements to create three distinctive patterns – Blushing Philo, Night Garden, and Day and Night – using APR’s viscose-twill as the main material, which is breathable when worn in tropical climates.
The Blushing Philo pattern has a cheerful and light tropical print, while the Night Garden pattern comes with dramatic color play. The Day and Night pattern combines light and dark with a multifunctional striped motif, making it wearable at all times of the day. The relaxed, easy silhouettes feature bold floral motifs, designed for daily day-to-night dressing with pieces such as oversized shirts with matching shorts, puffed sleeve dresses, and a breezy yet refined playsuit.
APR’s Sustainable Fashion Campaign
K.A.L.A Studio CEO Vina Artha Ameilya said the collaboration with APR was borne out of a shared vision, particularly in exploring environmentally friendly materials that are becoming increasingly in demand by the market. APR’s sustainable fashion campaign, which encourages local fashion brands to use eco-friendly materials, is in line with K.A.L.A Studio’s desire to support more sustainable fashion. The use of APR’s rayon fiber, which has a soft texture, high absorption, and is versatile or easy to combine with other materials such as cotton, wool, or polyester, also supports sustainable fashion due to its renewable and biodegradable qualities.
Everything Indonesia Campaign
In addition to inviting more fashion ecosystems to promote sustainable fashion, APR is also active in the Everything Indonesia campaign, which urges domestic designers and MSMEs to use products originating from Indonesia. The APR x K.A.L.A Studio collection can be viewed offline at the Jakarta Fashion Hub and purchased online through the K.A.L.A Studio website.
In summary, the APR and K.A.L.A Studio collaboration demonstrates the potential to create inspiring, eco-conscious fashion collections that promote sustainable materials and production. By working together, local fashion brands and sustainable material suppliers can pave the way for a brighter, greener future in fashion.
