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Set up Your Business for Success: 10 Must-Have Elements for a Killer Pitch Deck
If you want to make an effective first impression that will keep potential investors interested in your business idea, creating a good pitch deck is a great place to start. A pitch deck is a visual aid used to explain your product or service, your business plan, and your objectives in a compelling way. It’s your chance to showcase your business’ potential and convince investors to fund your initiative.
To make sure your pitch deck stands out from the sea of average, dull ones, we have put together a list of 10 must-have elements for a killer pitch deck.
1. Introduction
Begin your pitch by introducing your company, what it does, and who is behind it. Briefly touch on when and why the business was founded and explain what you see as the gap or opportunity it addresses.
2. Problem
A great pitch deck should clearly define the problem that your business solves. Identify the customer or market pain point(s) that inspired the development of the solution you’re bringing to market. Ensure that your explanation is crystal clear, easy for your audience to understand, and that your solution will satisfy potential clients.
3. Value Proposition
Your pitch deck also needs to communicate your business’s value proposition so that investors can readily see what benefits a client gets from using your solution. In this section, explain why your product/service is unique and how it provides value.
4. Market Opportunity
Here you should explain the size and potential of the market opportunity for your product/service. Be realistic in assessing how your opportunity differs from others on the market and emphasize the unique selling points that differentiate your approach.
5. Competition
It’s inevitable that there will be competition in the field, particularly if the market is profitable. Wrap up a snapshot of ones already in the business play and their market position. Explain what merits successful competition and how yours vary. What gives your company the edge that will allow it to successfully compete?
6. KPIs
This section allows the investor,to see indirect measurements that show potential and success point tests since operations began, as certain landmarks has to attain, but also how they align with the business objectives long term.
7. A Clear roadmap
Let investors see how and how soon or when some business objectives may produce revenue, estimated launching success rate, advertising push targeting or any other operational goals. A clear roadmap takes off hypotheticals or subjectivity on your projection figures.
8. Management Team Presentation
Tell investors about yourself, what project management techniques you will be using and your team’s core competencies as it pertains to business roles. Demonstrate through what you bring to the table, the possibility of leading a successful company even if you do fail. Display passion and exhibit worthy management style qualities necessary in handling the business initiative.
9. Funding Opportunities
Be clear on your reason for even asking them to invest and other funding path option if their chosen option{s} didn’t work out. Try disposing some of their uncertainties by having all funding request based financial calculations straight, ie debt service etc.
10. Conversational Tone
Finally, keep the crucial yet interesting to further relatably engaged engagement tone friendly, this should be done with playing realistically charismatic while delivering numbers, there is still some optimization that allows breathing room for wording without discrediting your pitch opinions. Be intentional on your queue delivery while inflecting differences in particular point scoring or including Industry bloopers based failed projects relating to the same market or undertaking.
Incorporate these 10 must-have elements to build a pitch deck investors will rave about– not just one that will get their attention — but one that keeps it.
