10 Brands That Excel at Content Marketing (and Why)

10 Brands That Excel at Content Marketing (and Why)

1. Red Bull

Red Bull is a brand that has mastered content marketing by creating exciting and adventurous videos, articles, and events. The energy drink brand focuses on extreme sports and has been able to leverage this niche to create one of the most successful content marketing strategies.

2. Coca-Cola

Coca-Cola is a master of storytelling, a tactic largely used to pull at people’s emotions. The brand consistently churns out content that strikes an emotional chord with its audience, and as a result, its campaigns become viral sensations.

3. Nike

Nike has a superb understanding of its audience, resulting in some of the best sports content in the industry. The brand has also managed to inspire, motivate and entertain its customers, resulting in loyal fans and customers who keep coming back.

4. GoPro

GoPro is not only a camera brand, but it also inspires its audience to live a life of adventure through its stunning images and videos. GoPro has capitalized on user-generated content and has curated an online community that creates and share their own “GoPro moments.”

5. Airbnb

Airbnb has leveraged its digital platforms to inspire travel, whilst showcasing unique (and often luxury) stays to entice its audience. The brand’s comprehensive destination guide and local-tips provide value for customers, and its visual content acts as a motivating factor to travel.

6. Victoria’s Secret

Victoria’s Secret has largely focused on content creation for two significant events: the Victoria’s Secret Fashion Show and Valentine’s Day. The brand has created engaging, shareable content through teaser videos, runway shows, and exclusive backstage footage of their fashion show.

7. American Express

American Express has broken the mold by creating an online content hub featuring articles, how-to-guides, and videos for educating its audience on all things finances. The brand has found a way to make finance fun and enjoyable.

8. Taco Bell

Taco Bell has captured the attention of millennials by creating amusing content that relates to its audience. The brand’s quirky, offbeat humor in its marketing strategies set it apart from other fast-food chains and generates pleasantly surprising responses to audiences’ expectations.

9. Lego

Lego’s marketing strategy is different from other toy-brands in the way it highlights the creativity induced by its products through the power of storytelling. They also benefit from creating dozens of children characters based and inspired by its past and present products to reach varying audiences group globally.

10.Reebok

While Nike is the leading sportswear brand globally, Reebok’s content marketing works for it’s smaller nature and regional focus. By narrating inclusive messages that aim for fitness enthusiasts and let them embrace their potentials. Especially with its Always Classic campaign where ten influential figures share inspirational tales highlighting Reebok’s icons.

Conclusion

There is no magic formula; content marketing relies on an in-depth knowledge of the target audience and their ideal content closely crafted to be visually aesthetic and valuable. Appealing content creation attracts, and these ten brands exhibit success using that fundamental formula. They satisfy the customer’s needs by portraying their personality and stamping it across their digital and offline activities- brilliant content equates to brighter, better business.